5 ways to boost your admission season with best in class social media practices
It’s that time of year again…admissions season! Everyone is looking for ways to fill their open houses and get prospective families to apply.
So here we are going to talk about how social media can help you to increase your enrollment rate.
Social media has become an integral part of the education industry. And it is now the standard for higher education institutions.
There are over 2.5 billion monthly active users on Facebook, 1 billion on Instagram, 330 million on Twitter, 660 million on LinkedIn and 300 million on Pinterest. (Sprout Social, 2020). What’s more, 93 percent of businesses are using at least one social media account, making it more challenging than ever to get seen.
However, there are a few tricks you can use to boost your admission season with amazing social media presence.
- Promote school on social media through collaboration with Student Ambassadors
While working hard on your social media marketing for school tips, you might overlook your school’s own students. Hire student influencers for creating social media content. It will make the prospects excited about campus life. A report reveals that student social media influencers leave an impression in the peer group. They can shoot a video like – “A day in the life of ‘xyz’ school, “What it’s like to be a student here”
That’s why it’s a great idea to let student influencers already talking about your school on social media help you capture the attention of a much wider audience.
- Promote your values and achievement
Social media use in higher education is significant in setting the tone on campus. Promote the type of culture your school aims to cultivate by making your institution’s mission and values known.
Drop a video from the principal or director’s desk talking about the value they tend to inculcate in their students.
- Promote your school on social media through compelling student stories
Nothing is more compelling than letting the prospects know about the achievement stories of existing school students or alumni. Featuring such stories on social media is also an awesome and compelling way to showcase campus life.
(Remember, 95% of the customers read reviews and testimonials before making a purchase decision.)You can collaborate with some successful alumni and ask them to share the stories of how School played an important role in their achievements. It increases the credibility of an institute. Personal recommendation is more potent in increasing enrollment rate.
- Be visible online
Share the pictures and videos of your school infrastructure, classroom on your social media and website. Let the student and parents watch your space at the comfort of their home. Isn’t it interesting? Parents would see where their students will be sitting and learning lessons? Where will they get a chance to be creative?
Also post the pictures about the events happening at your school.
Make it look so compelling that they cannot resist visiting the school and taking a tour.
- Show the parents the social proof
Trust is an important factor. Without it, people are hesitant to take the next step. You can show your previous students, parents, and teachers reviews and testimonials.
Suppose your school has been mentioned in any top articles or newspapers, or it has got any awards, you can show people that. It can bring confidence to enroll in your school and boost the school’s credibility and trustworthiness. Hence, result in increased enrollment rate.
Partner with LearnQoch
In today’s age where there are hundreds of schools to choose from. To outsmart your competitors and satisfy parents and students’ needs, you need to excel in 4 areas.
- Hybrid mode of learning & quality of education
- Smart teaching process
- Modern infrastructure
- Great Social Media Presence
The schools that are associated with LearnQoch have achieved great success in terms of increasing the student enrollment rate, delivering curriculum to the student and making learning & teaching interesting.
Wondering how LearnQoch can help you boost the enrollment rate?
Here is your answer.
LearnQoch is best in class integrated ERP & LMS software. It allows schools to deliver a rich curriculum to the student. It also tracks your students’ growth & progress by checking the students’ report & the LMS can create a customized learning plan based on their performance. It results in making learning and teaching interesting and also helps in holistic development of the child.
Sharing these on social media will leave a great impression of your school.
Call us at +91 84519 01079 or write to info@35.154.172.234