It’s that time of year again—admissions season! As schools and educational institutions gear up to welcome new students, the pressure to fill open houses and increase applications grows stronger. In today’s highly competitive education landscape, institutions must go beyond traditional outreach methods. This is precisely where social media becomes a powerful ally.
Over the years, social media has evolved into an integral part of the education industry. In fact, it is now a standard communication and engagement channel for schools and higher education institutions worldwide. To understand its impact, consider this: there are more than 2.5 billion monthly active users on Facebook, 1 billion on Instagram, 330 million on Twitter, 660 million on LinkedIn, and 300 million on Pinterest (Sprout Social, 2020). Additionally, with 93 percent of businesses using at least one social media platform, the competition for attention has significantly.
However, despite the crowded digital space, social media presents unmatched opportunities during admissions season. When used strategically, it allows institutions to showcase their campus culture, academic strengths, student achievements, and extracurricular life in an authentic and engaging way. Moreover, social media enables schools to connect with prospective families where they already spend a large portion of their time—online.
Furthermore, platforms like Instagram and Facebook support visual storytelling, helping schools highlight real student experiences through photos, videos, reels, and stories. At the same time, LinkedIn strengthens institutional credibility by showcasing academic excellence, faculty expertise, and alumni success. As a result, trust and familiarity are built even before a student submits an application.
Ultimately, with the right mix of consistency, creativity, and targeted messaging, social media can transform interest into engagement and engagement into enrollment—making it a crucial tool for a successful admissions season.
Promote school on social media through collaboration with Student Ambassadors
While working hard on your social media marketing for school tips, you might overlook your school’s own students. Hire student influencers for creating social media content. It will make the prospects excited about campus life. A report reveals that student social media influencers leave an impression in the peer group. They can shoot a video like – “A day in the life of ‘xyz’ school, “What it’s like to be a student here”
That’s why it’s a great idea to let student influencers already talking about your school on social media help you capture the attention of a much wider audience.
Promote your values and achievement
Social media use in higher education is significant in setting the tone on campus. Promote the type of culture your school aims to cultivate by making your institution’s mission and values known.
Drop a video from the principal or director’s desk talking about the value they tend to inculcate in their students.
Promote your school on social media through compelling student stories
Nothing is more compelling than letting the prospects know about the achievement stories of existing school students or alumni. Featuring such stories on social media is also an awesome and compelling way to showcase campus life.
(Remember, 95% of the customers read reviews and testimonials before making a purchase decision.)You can collaborate with some successful alumni and ask them to share the stories of how School played an important role in their achievements. It increases the credibility of an institute. Personal recommendation is more potent in increasing enrollment rate.
Be visible online
Share the pictures and videos of your school infrastructure, classroom on your social media and website. Let the student and parents watch your space at the comfort of their home. Isn’t it interesting? Parents would see where their students will be sitting and learning lessons? Where will they get a chance to be creative?
Also post the pictures about the events happening at your school.
Make it look so compelling that they cannot resist visiting the school and taking a tour.
Show the parents the social proof
Trust is an important factor. Without it, people are hesitant to take the next step. You can show your previous students, parents, and teachers reviews and testimonials.
Suppose your school has been mentioned in any top articles or newspapers, or it has got any awards, you can show people that. It can bring confidence to enroll in your school and boost the school’s credibility and trustworthiness. Hence, result in increased enrollment rate.
Partner with LearnQoch
In today’s age where there are hundreds of schools to choose from. To outsmart your competitors and satisfy parents and students’ needs, you need to excel in 4 areas.
- Hybrid mode of learning & quality of education
- Smart teaching process
- Modern infrastructure
- Great Social Media Presence
The schools that are associated with LearnQoch have achieved great success in terms of increasing the student enrollment rate, delivering curriculum to the student and making learning & teaching interesting.
Wondering how LearnQoch can help you boost the enrollment rate?
Here is your answer.
LearnQoch is best in class integrated ERP & LMS software. It allows schools to deliver a rich curriculum to the student. It also tracks your students’ growth & progress by checking the students’ report & the LMS can create a customized learning plan based on their performance.Results in making learning and teaching interesting and also helps in holistic development of the child.
Sharing these on social media will leave a great impression of your school.
conclusion
In conclusion, admissions season presents both challenges and opportunities for educational institutions. While competition continues to grow, social media offers a dynamic and cost-effective way to stand out and connect with prospective families. By leveraging the right platforms, sharing authentic stories, and maintaining consistent engagement, schools can create meaningful digital interactions that build trust and spark interest.
Moreover, a well-planned social media strategy does more than simply increase visibility—it strengthens brand identity, enhances credibility, and nurtures relationships throughout the admissions journey. When institutions combine creativity with data-driven insights, they can turn online engagement into campus visits, applications, and ultimately, enrollments.
Therefore, instead of viewing social media as just another marketing channel, schools should embrace it as a strategic admissions partner. With thoughtful planning and purposeful communication, social media can become a powerful driver of enrolment growth and long-term institutional success.
The LearnQoch Academic Platform
LearnQoch goes further by providing an integrated platform that covers all aspects of institutional growth:
Institutional Digital Ecosystem: Categories & Modules
A. Core Academic & Learning Solutions
- LMS (Learning Management System)
Facilitates modern teaching and learning while tracking student progress, assignments, assessments, and course outcomes.
- OBE (Outcome-Based Education)
Focuses on measuring learning outcomes to ensure skills, competencies, and academic objectives are met effectively.
- Academic Calendar & Events
Maintains academic schedules, holidays, events, and exam timelines for seamless yearly planning.
- Class Module
Manages class creation, faculty allocation, and student grouping while supporting timetable integration.
B. Examination & Evaluation Management
Exam Management Module
A unified system that digitizes the entire exam cycle—right from planning, subject allocation, ATKT processing, and scheduling to question paper creation, assessments, evaluation, and result generation. It ensures transparency, accuracy, and smooth coordination across all departments.
C. Campus Administration & Operations
- ERP (Enterprise Resource Planning)
Streamlines administrative activities, simplifies student data management, and ensures workflow automation across all departments.
- Task Management
Organizes, prioritizes, and tracks institutional tasks to improve productivity and accountability.
- Committee Module
Handles committee formation, roles, activities, and meeting records to maintain governance transparency.
- Document Management
Stores, organizes, and retrieves institutional documents with version control and compliance tracking.
- Certificate Management
Manages creation and issuance of academic and administrative certificates such as Bonafide, character, and leaving certificates.
D. Finance & Fees Management
- Finance Module – Receivable (Fees)
Tracks payments, manages fee categories, handles tuition/fines, and maintains fee-related records.
- Advanced Fees
Payments made before the due date, helping institutions and parents manage fee planning efficiently.
- Excess Fees
Extra amount paid unintentionally; recorded for adjustment in future payments or refunded when necessary.
E. Library & Resource Management
Library Module
Manages book registration, issue-return process, renewals, student access, and availability tracking for efficient library operations.
F. Placement & Career Development
- Placement Module
Manages job postings, student registration, interview updates, and final offer letters with complete transparency for TPOs and students.
- Skill Development Solutions
Equips students with future-ready skills to enhance employability and prepare for global career opportunities.
G. Accreditation & Compliance
NAAC, NBA & NIRF Compliance
Simplifies reporting, monitoring, and auditing with ready-to-use compliance tools that reduce institutional workload.
H. Digital Presence & Branding
Website & Digital Marketing Solutions
Helps institutions build a strong online presence, attract prospective students, and engage key stakeholders effectively.
Don’t Just Take Our Word for It—Try LearnQoch Yourself!
We invite you to experience the transformative impact of LearnQoch’s Digitize Platform with a 14-Day Free Trial.
During this period, our team will implement the software for your institution, allowing you to explore its features firsthand and see the difference it can make in academic management.
👉 Are you ready to lead your institution into the future of campus management?
📞 Contact us at +91 84519 01079
📧 Email: info@learnqoch.com
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